Economics William Boyes, Michael Melvin

Gain a solid global understanding of basic economic principles and examine the latest thinking on important microeconomic and macroeconomic happenings with Boyes/Melvin's popular ECONOMICS, 10E. A reader-friendly writing style, carefully integrated learning features, and emphasis on global economics help you fully understand the connections between key economic principles and today's actual business practices. Timely updates and memorable examples ensure you are learning using the latest economic developments. Solid microeconomics materials emphasize the fundamentals and practical application of current events, while macroeconomics coverage highlights the financial crisis and its global implications. You also gain in-depth understanding of globalization -- one of today's most significant business issues –- and its impact on economic growth and poverty. Cutting-edge learning technology and a full range of supplements, including the world-leading Aplia homework system and MindTap, and an integrated eReader, help clarify key economic concepts and equip you with the economic background you need for success in business today.