TY  - BOOK
AU  - Peter Thiel
AU  - Masters, Blake 
TI  - Zero to One : Notes On Startups, Or How to Build The Future
SN  - 9780753555194
U1  - 658.11 
PY  - 2014///
CY  - London 
PB  - Virgin Books
KW  - New business enterprises
KW  - New products
KW  - Entrepreneurship
KW  - Diffusion of innovations
KW  - Computer software industry
N2  - Zero to One: Notes on Start Ups, or How to Build the Future
What Valuable Company is Nobody Building? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

The Unusual Billionaires
What makes a company truly outstanding? What is the secret sauce of delivering successful results year-on-year? What is common to Asian Paints, HDFC Bank, Marico, Axis Bank, Hindustan Unilever and Berger Paints? They are Unusual Companies, built by Unusual Billionaires. The Unusual Billionaires tells the story of eight, truly outstanding companies which delivered 10 per cent revenue growth over the last ten years and 15 per cent return on capital employed. In simple words, these companies defeated 5000 other public listed companies to deliver high growth while maintaining profitability year-on-year for the last decade. How did these companies do it? Why couldn’t this be reciprocated by other companies? What are they doing differently? Saurabh Mukherjea, bestselling author of Gurus of Chaos, delivers an outstanding book with lessons to learn from these eight businesses. Mukherjea tells you why focusing on the core business could save a company’s life or how giving control to top management could be a boon. Packed with these learnings are riveting corporate stories of how Hindustan Unilever made aggressive bids to buy Mariwala’s business, but had to sell it to the same company in a few years, or how Page Industries found an exciting way to stop unionization at their manufacturing units. It also includes the turnaround of Axis Bank and the boardroom coup that led to its chairman’s downfall and how Vijay Mallya lost control of Asian Paints to the Dhingra Brothers. These and many more makes this book a mandatory read for all corporate leaders to simulate and implement
ER  -