TY  - BOOK
AU  - Kumar, Rajesh 
TI  - Media Research And Planning
SN  - 9788190893572
U1  - 302.23072 
PY  - 2010///
CY  - New Delhi, India
PB  - DPS Pub. House
KW  - Media
KW  - Mass Media Research
KW  - Medias Recherche
ER  -