Kumar, Rajesh  <br/><br/>
Media Research And Planning 
Rajesh Kumar 
 - 1st Ed. 
 - New Delhi, India  DPS Pub. House  2010 
 - 280p.  ; 22 cm 
<br/><br/><label>ISBN: </label>9788190893572  Rs. 795.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media<br/>Mass Media Research<br/>Medias Recherche
<br/><br/><label>Dewey Class. No.: </label>302.23072  / KUM