Media Power and Press Freedom by A. K. Singh

Media and communications Companies are part of the mainstream international commercial Business community. This past decade has seen the issues of Corporate social Responsibility move increasingly rapidly from the fringe of management practice of a few pioneers, some of them in your industries, to a major issue for the boardroom agenda. In the process it has attracted increasing attention and widespread public interest, and is now seen by many institutions, from the United Nations, World Bank, European Union, and OECD down, as a key part of the solution to pressing governance and development challenges. The media has played key roles in exposing bad Ethical practice, scandals, vested interests and Double Standards whether in business or in personalities. But the media often faces criticisms of putting events, personalities, entertainment, gossip and sensationalism. The Author guess what makes the News ahead of the need to explain Context take a more analytical view and look at issues in the longer-term way that Solutions to complex issues and Progress require. The Study of Media Communications involves diverse areas of inquiry including: the organisation of the media industry and associated Professional practices; media texts, genres and representations; audiences and processes of media reception and, of course, media impact. Media researchers must therefore make use of a wide range of methods of analysis, often in combination, and they must also consider their various strengths and possible limitations. To help you to get to grips with these methods of media analysis we consider selected studies that make use of various methods, and also invite you to try out selected methods in your own applied studies. About The Author: Dr. A. K. Singh is a trained educational consultant having Postgraduate Degree in Social Science. He possessed command over his subject. Worked as a Professor for colle